CHAI THEORY
Brewing A Fresher Cup Everyday
PROBLEM
Despite being located in a prime, high-footfall area, Chai Theory, a cozy café known for its unique tea blends and chill vibes, was struggling to attract its target audience—the teen and college crowd. Even though there were several colleges and coaching centers nearby, most students were unaware of the café’s existence or didn’t find it appealing enough to check out. Word of mouth wasn’t picking up, and they weren’t making much noise on social media either.
SOLUTION
The Solution by Klick Digital (Summary):
Klick Digital crafted a hyper-targeted strategy to attract the college crowd to Chai Theory. They ran localized Instagram and Snapchat campaigns, created geo-tagged reels highlighting the café’s vibe, and launched a Campus Ambassador Program to leverage student influencers. Weekly events like Open Mic Nights and Quiz Competitions were organized to create buzz, with Klick handling all digital promotions. Collaborations with micro-influencers resulted in engaging, viral reels, while exclusive student offers like “Buy 1 Get 1 Free” were promoted across social and WhatsApp groups. The result? Chai Theory became the new hotspot for students.
30%
INCREASE IN WEBSITE TRAFFIC
75%
BOOST IN SOCIAL MEDIA REACH
40%
UPLIFT IN ONLINE SALES