BACKYARD STUDIOS
Where Ideas Take the Spotlight.
PROBLEM
Backyard Studio, a versatile creative space offering areas for Open Mics, Fashion Shows, Podcasts, and various professional recordings, was struggling to attract the right crowd for each of its services. Their offerings were broad, but their marketing was too general, failing to connect with specific target audiences like artists, fashion designers, podcasters, and creators. As a result, the studio wasn't reaching its full potential or booking enough events.
SOLUTION
Klick Digital designed a focused, segmented marketing strategy to spotlight Backyard Studio’s diverse services for specific audiences. They ran tailored ad campaigns on Instagram, LinkedIn, and YouTube, each targeting niche groups—musicians and poets for Open Mics, designers and stylists for Fashion Shows, and content creators for Podcasts. Klick produced high-quality video reels and virtual tours, showcasing how each space could be transformed for different events. They collaborated with industry-specific influencers to generate buzz and organized exclusive events like Podcast Workshops and Indie Fashion Showcases. Personalized offers and packages were promoted via targeted social media and email campaigns. Soon, Backyard Studio became the go-to creative hub for every kind of creator.
20%
INCREASE IN WEBSITE TRAFFIC
85%
BOOST IN SOCIAL MEDIA FOLLOWERS
70%
UPLIFT IN STUDIO BOOKINGS